CrunchinCuts_Naming - Pivot Forward
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CrunchinCuts_Naming

CrunchinCuts_Naming

Product Naming and Brand Naming

Developing a name for a product with a “clean label” (only 3 ingredients) we wanted names that emphasized real ingredients.

Liz Schwartz

Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.