CrunchinCuts_Naming
Posted on
January 11, 2018
in
![Product Naming and Brand Naming](https://pivot-forward.com/wp-content/uploads/CrunchinCuts_Naming-300x300.jpg)
Developing a name for a product with a “clean label” (only 3 ingredients) we wanted names that emphasized real ingredients.
Liz Schwartz
Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.