NuttinClusters_Naming_CaseStudy - Pivot Forward
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NuttinClusters_Naming_CaseStudy

NuttinClusters_Naming_CaseStudy

Creative Strategy for Naming and Product Goals

As part of the new product development process we develop potential territories and names for th is product based on the ingredient story and client marketing goals.

Liz Schwartz

Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.