Perdue-HnEStructures-05-Testing - Pivot Forward
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Perdue-HnEStructures-05-Testing

Perdue-HnEStructures-05-Testing

Consumer research was done to understand the positives and negatives of potential packaging structures.

By utilizing an online qualitative research format we were able to help consumers visualize new packaging forms in an economical way.

Liz Schwartz

Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.