Perdue-HnEStructures-08-Social-SM - Pivot Forward

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Perdue-HnEStructures-08-Social-SM

Posted on March 5, 2018

by Liz Schwartz

How did we help Perdue Farms turn around slumping sales? By engaging consumers we discovered their packaging form was hurting, not helping the product experience. Working with consumers to develop a new package form helped Perdue to a 20% sales growth and category dominance.

Liz Schwartz

Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.