When our veggie crust frozen pizza client was extending their brand into new markets, they reached out to us to help them create a cost-effective way to introduce themselves to new consumers. During a pandemic the normal path for a food brand, in-store sampling, was simply not an option so how could we reach consumers who knew nothing about the brand and may or may not be going into their local grocery store to shop? We put our experience as a food marketing agency to work and developed the answer—an engaging digital pizza promotion that could reach their target audience at home via social media and online advertising. We developed a promotional sweepstakes and campaign to give pizza lovers exactly what they want—free pizza—as a way to introduce the brand to a new audience. The pizza promotion was highly successful at engaging consumers and making a positive first impression for the brand. Initial results showed a more than a 30% increase in sales for the brand after the promotion launched.