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attitude Tag

Reframing calories into energy could have a real impact on food choices

Using context to shift consumer behavior in food labeling

Posted on October 20, 2014

For years food companies have been complying with the mandated NLEA information under the assumption that they help consumers make better food choices. Based on FDA labeling laws, industry initiatives and the Affordable Care Act we've seen calorie counts added to the sides of food packages, the front of packages, restaurant menus and even the...

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Having a positive attitude is the key to everything.

Innovation as Attitude

Posted on January 9, 2014

"Attitude is everything." Everyday parents, teachers, coachers, mentors all reinforce the importance of going through life calibrated with the right attitude.  It sets the tone for our others around us, but most importantly, attitudes shape our actions.   In the same way, innovation is seen more than just a function, but an attitude. Organizations that win with...

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