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brand strategy Tag

In-Home Consumer Immersion?

Posted on November 30, 2016

How far would you go to understand your consumer? Would you go so far as to immerse yourself in their lives and home for a week? Italian agency Le Balene is doing just that...

Creating iconic brands through packaging

Posted on March 18, 2015

Just a little food for thought today as we came across an NPR story about iconic brands that stand apart based on their packaging. It's worth a read if only to realize that differentiating your brand through your package is an opportunity for every consumer product company, large or small. Sometimes, packaging is so distinctive, it...