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innovation Tag

The economists from Freakonomics explore the hidden side of store brands.

Is there magic in your brand?

Posted on October 10, 2014

We're big fans of Freakonomics (and economists Stephen Dubner and Steven Levitt) here at Pivot. They recently featured a podcast (with an unintentionally misleading title "How to Save $1 Billion Without Even Trying") on the economic value of brands by exploring the hidden side of store brands and informed shoppers. "You could take two identical objects...

Having a positive attitude is the key to everything.

Innovation as Attitude

Posted on January 9, 2014

"Attitude is everything." Everyday parents, teachers, coachers, mentors all reinforce the importance of going through life calibrated with the right attitude. It sets the tone for our others around us, but most importantly, attitudes shape our actions. In the same way, innovation is seen more than just a function, but an attitude. Organizations that win with...

3 Lessons Youth Baseball Taught Me About Innovation

Posted on September 30, 2013

Maybe you played baseball or softball as a child and can recall the chant players belt out when the opposing team was up to bat. In an effort to influence the outcome squeaky 9 year old voices would belt out in unison… “Hey batter, batter, batter, batter, batter….SWING!” Commonly, the chant decibel level was in direct proportion...