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Sometimes a business outgrows it's branding and is need of a reset—a whole new brand name and visual identity.

Brand Naming & Identity

Sometimes a business outgrows it's branding and is need of a reset—a whole new brand name and visual identity. Maybe they've grown from a small business with a founder's name, maybe the name was always a placeholder while the proposition was tested, and sometimes the business was simply acquired and a new identity is needed...

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This employee marketing program focuses on quality control for a US manufacturer

Continuous Improvement Employee Program

How do you keep your employees engaged and focused on quality in a production and manufacturing environment? You make it fun. That's exactly what we did with our client Designetics Inc. when we created the ON+ON Continuous Improvement employee program. We  emphasized that quality control never ends with a fun and engaging program that took over...

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Kronos World’s Fare

When Kronos wanted to introduce their new global food offerings at the National Restaurant Association tradeshow, they turned to the Pivot team to help them design a one-of-a-kind streetscape to capture eyes and encourage trial of their new foods. Working with the structural team at Derse, we created a new kind of tradeshow design focused...

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Pivot worked with the team at Elim Christian Services to help Elim define their brand positioning and identity to best carry the organization into their future to equipping people with disabilities to thrive in their communities. Elim has been a long-time provider of services to people with disabilities, from schooling for ages 3-22, adult care,...

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On The Mark Magazine

As Designetics grew their company they didn't want to lose the special something that made them run, family. Started as a small family-run business, this Ohio manufacturer knows how important it is to treat their employees like family and maintain a sense of community. Enter On The Mark. This company magazine introduces new products, highlights...

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Serious BBQ for casual nights - 360° marketing campaign for Tony Roma's retail BBQ

Tony Roma’s

Do you need a marketing campaign to create excitement for your products to launch with a new retail partner? You need to talk to Pivot Forward. We developed a full 360° marketing campaign for Tony Roma's Barbecue that would reach out to consumers in a wide range of avenues...

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Aeramax Packaging & Brand Design for AeraMax - Air Purification Brand


Fellowes Brands was expanding beyond office supplies into air purification systems; trouble was, the development of an air purifier line didn’t connect consumers to a 100-year old company that previously focused on shredders and storage boxes. That’s when we stepped in....

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Designetics – Little Things

Designetics in a major employer in Northern Ohio, and sought to further its already strong relations with every level of employee. So, it came to us. First, we did a comprehensive assessment of its existing employee benefits and programs. Then, we looked to amping up engagement, developing a multi-tiered communications plan with an engaging, playful...

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Bayforce - Brand Identity and Logo Design


[vc_row][vc_column width="1/1"][vc_column_text] It’s a common problem: a company starts out small, but as it grows, it takes on new industry segments and solutions. However, existing clients only see the company defined in terms of how it began—and that limits the company’s potential. That’s why Bayforce turned to Pivot. We saw that Bayforce's identity didn't represent the company's...

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Hello Delicious!

When you’re an innovative, fun and quirky company, but your brand isn’t, what do you do? Turn to Pivot to rename and brand your company....

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