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branding Tag

Tootsie Rolls - An Iconic Package makes an iconic brand

Creating iconic brands through packaging

Just a little food for thought today as we came across an NPR story about iconic brands that stand apart based on their packaging. It's worth a read if only to realize that differentiating your brand through your package is an opportunity for every consumer product company, large or small. Sometimes, packaging is so distinctive, it...

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The economists from Freakonomics explore the hidden side of store brands.

Is there magic in your brand?

We're big fans of Freakonomics (and economists Stephen Dubner and Steven Levitt) here at Pivot. They recently featured a podcast (with an unintentionally misleading title "How to Save $1 Billion Without Even Trying") on the economic value of brands by exploring the hidden side of store brands and informed shoppers. "You could take two identical objects...

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Are you giving your branding the right energy and focus?

Branding: Energy vs. Focus

Taking care of brands.  It's something that we do everyday.  The article below was intriguing to me as it spoke to how we plan for caring for brands.  What comes first...

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