Street Scene by Kronos
Posted on
May 19, 2020
When Kronos Foods developed new street food offerings, they needed a brand and package that could take that idea to shelf. Introducing...
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Archive
Faultless Brands
Posted on
May 19, 2020
Face it: “Faultless Starch Bon Ami Company” is a mouthful. That’s the legacy of a brand that’s been around for more than 130 years—one that was cobbled together from acquisitions and absorption of other companies. When the Kansas City cleaning and home goods company analyzed all their brands—like Niagara, Magic, Bon Ami, Steel Glo—they saw...
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Faultless ReWear
Posted on
March 5, 2020
When Faultless wanted to introduce ReWear, a new between-laundry dry wash clothing spray, it needed to create a distinct presence on shelf. We rolled up our own wrinkle-free sleeves and created a series of dynamic, eye-grabbing concepts, mindful that we needed to graphically separate ReWear from other Faultless products—and from the category in general. That...
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Urban Farmer Veggie-Crust Pizzas
Posted on
December 9, 2019
When Urban Farmer asked us develop new packaging for their innovative new frozen pizza, we knew we needed to emphasize appetite appeal and clear veggie-crust communication. We worked to determine flavor profiles for the brand and optimize on-pack communication as we designed new packaging to showcase the delicious toppings. This new packaging relied on the...
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Kronos World Cuisine
Posted on
April 19, 2019
Food manufacturer Kronos was renowned for its authentic Greek cuisine—and that was the problem. The company had expanded into all sorts of other fare but was primarily known as the maker of gyros. A rebranding was in order. We dug in and explored the history of Kronos, making an extensive assessment of current branding practices,...
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The Pure Sweetness Baking Co.
Posted on
June 14, 2018
Mrs. Pure’s Cookies began life as a manufacturing plant for other consumer packaged goods companies, but when those companies took their production in-house, Mrs. Pure’s decided to keep on baking....
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Crunchin’ Cuts
Posted on
June 5, 2018
Hello Delicious! Brands wanted to show the superiority of its healthy snacks, but it had a problem. Even though Hello Delicious! used whole sweet potatoes and a few natural ingredients, other brands were more well known, and some had dominant market share...
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Twist’d Q BBQ
Posted on
June 2, 2018
Taking the Twist’d Q brand packaging to the front ranks of award-winning, trash-talking, sizzling and Pitmaster-approved seasonings and rubs. Tasty....
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Teresa Pizza
Posted on
February 2, 2018
We took a fresh look at the Teresa Pizza brand, sitting down with founders and delving deeply into the company’s history and heritage. Then, we developed an impassioned brand story, painting a vivid picture to be used as a linchpin to rebranding efforts....
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AeraMax
Posted on
November 15, 2017
Fellowes Brands was expanding beyond office supplies into air purification systems; trouble was, the development of an air purifier line didn’t connect consumers to a 100-year old company that previously focused on shredders and storage boxes. That’s when we stepped in....
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