Mrs. Pure’s Cookies began life as a manufacturing plant for other consumer packaged goods companies, but when those companies took their production in-house, Mrs. Pure’s decided to keep on baking....
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Hello Delicious! Brands wanted to show the superiority of its healthy snacks, but it had a problem. Even though Hello Delicious! used whole sweet potatoes and a few natural ingredients, other brands were more well known, and some had dominant market share...
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Taking the Twist’d Q brand packaging to the front ranks of award-winning, trash-talking, sizzling and Pitmaster-approved seasonings and rubs. Tasty....
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Perdue Farms was losing market share. So it turned to us to think through a new package. Seems consumers liked the convenience of Perdue’s ready-cut chicken strips, but found no convenience in Perdue’s existing packaging. And that mean declining sales. We dug in. Did research. Gained insight into consumer wants and needs, as well as overall...
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We took a fresh look at the Teresa Pizza brand, sitting down with founders and delving deeply into the company’s history and heritage. Then, we developed an impassioned brand story, painting a vivid picture to be used as a linchpin to rebranding efforts....
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Fellowes Brands was expanding beyond office supplies into air purification systems; trouble was, the development of an air purifier line didn’t connect consumers to a 100-year old company that previously focused on shredders and storage boxes. That’s when we stepped in....
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When Hello Delicious! wanted to launch a paleo-friendly nut and fruit cluster snack, they came to the right place. Us. We had successfully created a similar product for that snack food company and instead developed a product family that included the newest member, Nuttin' Clusters!...
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[vc_row][vc_column width="1/1"][vc_column_text] When venerable home services giant Terminix was approached to license retail products, the company thought it would be a great opportunity to expand its reach. However, without a clear-cut retail and licensing strategy, it soon found itself, well, bugged. Some products were off-brand, and some confused consumers. What’s more, there wasn’t a migration strategy...
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