Pivot worked with the team at Elim Christian Services to help Elim define their brand positioning and identity to best carry the organization into their future to equipping people with disabilities to thrive in their communities. Elim has been a long-time provider of services to people with disabilities, from schooling for ages 3-22, adult care,...
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Sometimes, you need to make a change. But when you're a 132-year-old international brand, change can be daunting and potentially confusing for long time consumers. We worked with the team at Faultless to develop a two-step packaging design change to help them reduce SKUs and realign under one Faultless umbrella, while maintaining key equity elements...
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When Kronos Foods developed new street food offerings, they needed a brand and package that could take that idea to shelf. Introducing...
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Face it: “Faultless Starch Bon Ami Company” is a mouthful. That’s the legacy of a brand that’s been around for more than 130 years—one that was cobbled together from acquisitions and absorption of other companies. When the Kansas City cleaning and home goods company analyzed all their brands—like Niagara, Magic, Bon Ami, Steel Glo—they saw...
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When Faultless wanted to introduce ReWear, a new between-laundry dry wash clothing spray, it needed to create a distinct presence on shelf. We rolled up our own wrinkle-free sleeves and created a series of dynamic, eye-grabbing concepts, mindful that we needed to graphically separate ReWear from other Faultless products—and from the category in general. That...
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When Urban Farmer asked us develop new packaging for their innovative new frozen pizza, we knew we needed to emphasize appetite appeal and clear veggie-crust communication. We worked to determine flavor profiles for the brand and optimize on-pack communication as we designed new packaging to showcase the delicious toppings. This new packaging relied on the...
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Food manufacturer Kronos was renowned for its authentic Greek cuisine—and that was the problem. The company had expanded into all sorts of other fare but was primarily known as the maker of gyros. A rebranding was in order. We dug in and explored the history of Kronos, making an extensive assessment of current branding practices,...
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Mrs. Pure’s Cookies began life as a manufacturing plant for other consumer packaged goods companies, but when those companies took their production in-house, Mrs. Pure’s decided to keep on baking....
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Hello Delicious! Brands wanted to show the superiority of its healthy snacks, but it had a problem. Even though Hello Delicious! used whole sweet potatoes and a few natural ingredients, other brands were more well known, and some had dominant market share...
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Taking the Twist’d Q brand packaging to the front ranks of award-winning, trash-talking, sizzling and Pitmaster-approved seasonings and rubs. Tasty....
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