When Sun-Maid® decided to launch its first-ever premium snack sub-brand, the company tapped us because of our ability to tackle such a huge—and visible—project scope for a legacy brand. Over the course of more than two years, which included target audience refinement, product sort discussions and other changes, we worked diligently through multiple deliverables, including: Subbrand...
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For 50 years, Uncle John's Pride sausage has been a popular Tampa-based premium brand in Florida and neighboring states. Made from real meat, spices and hickory smoke—no fillers added—Uncle John's is smoked low & slow, just like the real "Uncle" John made it in the 1970s. But the packaging and website also looked like they were...
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When our client needed help developing new food packaging and a brand to represent their idea we dug in. We developed initial branding and packaging for retail testing and then worked to refine the packaging to emphasize the ease of use for the consumer. This frozen food packaging featured a big window to allow the...
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Faultless Brands had a problem. While its Bon Ami powdered cleanser created a cleaning category more than 135 years ago as “America’s original powdered cleanser,” it was lost among a plethora of other cleansers that emerged in its wake over the years. Worse, its packaging and presence on shelf was overshadowed by other canned cleaners...
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Urban Farmer is not only a leading manufacturer of cauliflower and veggie-crust pizzas, they are also an innovator in plant-based foods. As a producer of some of America's most loved cauliflower-crust pizzas, they tapped into their expertise to create veggie blend breads with all the taste and texture of traditional flour. So our team at...
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As a leading co-manufacturer of pickles for America’s top pickle brands and restaurants, our client has decades of experience in pickling. They've produced some of America's favorite pickles and now are tapping into their three generations of expertise to create their own superior refrigerated pickles. So we started by digging into the company history, getting...
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Sometimes, you need to make a change. But when you're a 132-year-old international brand, change can be daunting and potentially confusing for long time consumers. We worked with the team at Faultless to develop a two-step packaging design change to help them reduce SKUs and realign under one Faultless umbrella, while maintaining key equity elements...
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When Kronos Foods developed new street food offerings, they needed a brand and package that could take that idea to shelf. Introducing...
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When Faultless wanted to introduce ReWear, a new between-laundry dry wash clothing spray, it needed to create a distinct presence on shelf. We rolled up our own wrinkle-free sleeves and created a series of dynamic, eye-grabbing concepts, mindful that we needed to graphically separate ReWear from other Faultless products—and from the category in general. That...
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When Urban Farmer asked us develop new packaging for their innovative new frozen pizza, we knew we needed to emphasize appetite appeal and clear veggie-crust communication. We worked to determine flavor profiles for the brand and optimize on-pack communication as we designed new packaging to showcase the delicious toppings. This new packaging relied on the...
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