When Sun-Maid® decided to launch its first-ever premium snack sub-brand, the company tapped us because of our ability to tackle such a huge—and visible—project scope for a legacy brand. Over the course of more than two years, which included target audience refinement, product sort discussions and other changes, we worked diligently through multiple deliverables, including: Subbrand...
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For 50 years, Uncle John's Pride sausage has been a popular Tampa-based premium brand in Florida and neighboring states. Made from real meat, spices and hickory smoke—no fillers added—Uncle John's is smoked low & slow, just like the real "Uncle" John made it in the 1970s. But the packaging and website also looked like they were...
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When our friends at Javo Beverage came to us about building the company a new foodservice website, we first asked for product samples, but then we got down to the business of creating an entirely new online identity. Because we love tasty beverages and Javo makes great ones. Something we enjoy about so many of our...
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Kwik IQ is a leader in cloud-based smart, secure digital device management, storage and charging. But old branding told an outdated story. So, the company turned to Pivot for a new look that demonstrates Kwik IQ's reasons to believe. First, we created a stronger tech brand that's undergirded with a solidly built typeface and makes...
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Ever heard of Mr. Chips? They're a big deal in foodservice and commercial pickles, and chances are, you've savored their creations. They tasked us with a challenge: craft a website that showcases their scale and makes working in pickles look as fun as it tastes. We nailed it with a fresh photo shoot, a dash...
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When Chef Jason Morse wanted to light a fire under his brand, we were happy to take on the challenge. Re-branding a person and their products is a unique opportunity; you've got to remember that there's an honest-to-goodness human being who is the literal face of the brand. In our initial meetings, "Chef J" offered clear...
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Many industries are struggling to fill open positions. As an institution catering to the learning and development of individuals with disabilities, our client Elim was no different. Elim had difficulty hiring paraprofessionals who would assist instructors in the classroom. There were a broad range of duties for these candidates, ranging from following lesson plans to...
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The little lungs of babies, toddlers and preschoolers need clean air—that’s because these developing lungs are more susceptible to allergens, bacteria and germs. Problem is, many daycare providers—and parents for that matter—don’t understand that indoor air can be cleaner and healthier, because they don’t know of options to actually scrub the air. So, we worked...
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Sometimes, complex communication issues require a different approach. That’s why we focused on providing our client Fellowes with a raft of dynamic and visually based infographics to explain the benefits of its air purifiers to intended audiences. Given that the topics covered were often filled with scientific explanations, we broke down lofty—and sometimes dense—concepts...
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Sometimes a business outgrows it's branding and is need of a reset—a whole new brand name and visual identity. Maybe they've grown from a small business with a founder's name, maybe the name was always a placeholder while the proposition was tested, and sometimes the business was simply acquired and a new identity is needed...
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