After a recent refresh of their brand, the team at Kronos looked at their website and realized a big change was in order. Not only was the visual off for the company Kronos had become, but the content had been added to for years and was no longer a fluid user experience. Navigation was tricky,...
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Sometimes, you need to make a change. But when you're a 132-year-old international brand, change can be daunting and potentially confusing for long time consumers. We worked with the team at Faultless to develop a two-step packaging design change to help them reduce SKUs and realign under one Faultless umbrella, while maintaining key equity elements...
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As Designetics grew their company they didn't want to lose the special something that made them run, family. Started as a small family-run business, this Ohio manufacturer knows how important it is to treat their employees like family and maintain a sense of community. Enter On The Mark. This company magazine introduces new products, highlights...
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When Kronos Foods developed new street food offerings, they needed a brand and package that could take that idea to shelf. Introducing...
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Designetics wanted to boost employee morale…so we created a comic book. The result: The Fluid Force, a band of Designetics products that come to life after the last employee heads home for the night. At the manufacturing plant, the team battles evil-doers—and the occasional desk stapler—making the world safe for fluid applicators and pumps. The...
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Face it: “Faultless Starch Bon Ami Company” is a mouthful. That’s the legacy of a brand that’s been around for more than 130 years—one that was cobbled together from acquisitions and absorption of other companies. When the Kansas City cleaning and home goods company analyzed all their brands—like Niagara, Magic, Bon Ami, Steel Glo—they saw...
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When Faultless wanted to introduce ReWear, a new between-laundry dry wash clothing spray, it needed to create a distinct presence on shelf. We rolled up our own wrinkle-free sleeves and created a series of dynamic, eye-grabbing concepts, mindful that we needed to graphically separate ReWear from other Faultless products—and from the category in general. That...
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When Urban Farmer asked us develop new packaging for their innovative new frozen pizza, we knew we needed to emphasize appetite appeal and clear veggie-crust communication. We worked to determine flavor profiles for the brand and optimize on-pack communication as we designed new packaging to showcase the delicious toppings. This new packaging relied on the...
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Food manufacturer Kronos was renowned for its authentic Greek cuisine—and that was the problem. The company had expanded into all sorts of other fare but was primarily known as the maker of gyros. A rebranding was in order. We dug in and explored the history of Kronos, making an extensive assessment of current branding practices,...
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Designetics is the acknowledged leader in fluid application systems and solutions. Problem was, the potential threat of Intellectual Property theft from would-be competitors made the company create a web presence that was downright mysterious. In fact, the worry of giving away too many corporate secrets made for oblique website content and a lackluster presentation of...
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