Food manufacturer Kronos was renowned for its authentic Greek cuisine—and that was the problem. The company had expanded into all sorts of other fare but was primarily known as the maker of gyros. A rebranding was in order. We dug in and explored the history of Kronos, making an extensive assessment of current branding practices,...
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Designetics is the acknowledged leader in fluid application systems and solutions. Problem was, the potential threat of Intellectual Property theft from would-be competitors made the company create a web presence that was downright mysterious. In fact, the worry of giving away too many corporate secrets made for oblique website content and a lackluster presentation of...
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Mrs. Pure’s Cookies began life as a manufacturing plant for other consumer packaged goods companies, but when those companies took their production in-house, Mrs. Pure’s decided to keep on baking....
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Hello Delicious! Brands wanted to show the superiority of its healthy snacks, but it had a problem. Even though Hello Delicious! used whole sweet potatoes and a few natural ingredients, other brands were more well known, and some had dominant market share...
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Do you need a marketing campaign to create excitement for your products to launch with a new retail partner? You need to talk to Pivot Forward. We developed a full 360° marketing campaign for Tony Roma's Barbecue that would reach out to consumers in a wide range of avenues...
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Taking the Twist’d Q brand packaging to the front ranks of award-winning, trash-talking, sizzling and Pitmaster-approved seasonings and rubs. Tasty....
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For years, Kronos has been synonymous with gyros—and local corner restaurants have long relied on the purveyor of Mediterranean-inspired foods for their foodstuffs. So, when Kronos wanted to broaden its market by introducing fast and efficient KronoBROIL chicken gyros, it chose the annual National Restaurant Association show as the perfect venue. To explain the benefits, we...
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Perdue Farms was losing market share. So it turned to us to think through a new package. Seems consumers liked the convenience of Perdue’s ready-cut chicken strips, but found no convenience in Perdue’s existing packaging. And that mean declining sales. We dug in. Did research. Gained insight into consumer wants and needs, as well as overall...
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We took a fresh look at the Teresa Pizza brand, sitting down with founders and delving deeply into the company’s history and heritage. Then, we developed an impassioned brand story, painting a vivid picture to be used as a linchpin to rebranding efforts....
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Pepsico was making significant inroads at marketing to club stores, offering products designed or redesigned for the special desires and needs of the club shoppers. However, the divisions at Pepsi that were charged with club store marketing and sales were often misunderstood by internal Pepsi operations. In short, the retail marketers didn’t understand the unique...
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