Posted on
August 15, 2016
Eighteen months. Less than two years. Five-hundred-and-some-odd days. That’s the average relationship between brand and advertising agency. And it’s getting even shorter.
So, why have relationships that previously spanned years—or decades—dwindled down so much?
Here are the top questions to ask when scouting for brand partner resources so you don't ever have to say again, "THAT #@%!$#! AGENCY!":
How...
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Did you know that if you are selling any food products in Vermont, you now need to add a label calling out that it contains GMO’s?
Effective July 1, 2016 in Vermont all food containing genetically engineered ingredients need to be labeled on the packaging. They are allowing a 6 month grace period for companies to...
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The Washington Post ran a great interactive article a week ago on color forecasting, looking back over past trends and showcasing how these colors seep into our world. Check it out....
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Which would you buy?
A package of raspberries that had a sign saying "Arrived today $2.99" or a package of raspberries that said "Arrived last week $2.49"?
NPR had a report this week on Marketplace about a test happening at Target to better understand which is more important to consumers...
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It's no secret that the foods we see on grocery store shelves or in advertisements doesn't look like what you get from a box or in the drive thru. Food photography is an art, and it's evolving from the plastic/perfect world of 70's style to a more modern and yes, more REAL approach. The podcast...
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The internet is having a collective giggle over Boaty McBoatface, the crowdsourced name that UK Natural Environment Research Council (NERC) recently ended up with in their #NameOurShip contest. Here at Pivot we proudly focus on understanding the consumer point of view, but there's a Giant ship-sized difference between getting consumer input and handing over creative and strategic control.
Consumer perspectives should...
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Posted on
December 9, 2015
Colors can make your company seem more ethical to consumers. A recent University of Oregan study by marketing professor Aparna Sundar studies how color define's a brand and a consumer's response. Colors, she says, may spark ethical considerations that companies need to consider when building their messaging.
Learn more from the University of Oregon or the...
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Posted on
October 30, 2015
Serious Kudos to IKEA for their new batch of Soft Toys for Education...
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Posted on
October 28, 2015
A fascinating article came out in the New Yorker this week focused on the work of Charles Spence at Oxford University. This professor of experimental psychology has been doing tremendous work with consumer perception and food, using all kinds of sensory variables like sound, color and packaging to study how the human brain naturally perceives...
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