Warning Signs Your Brand Is Losing Focus - Pivot Marketing Inc.
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The warning signs that your brand is losing focus

Can you identify when your brand is losing focus?

The warning signs that your brand is losing focus

Do you know the 7 warning signs that your brand is losing focus?

  1. You’re diversifying to try and bring in revenue.
  2. Your products are out of date.
  3. Your market share and/or your margins are slipping.
  4. You’ve got lots of different messages in the market.
  5. You’re always holding promotions or sales.
  6. Your investors are holding you hostage.
  7. You’ve over-committed to one course of action.

Mark DiSomma at BrandStrategyInsider wrote a great piece this week outlining these warning signs AND what to do about them:
www.brandingstrategyinsider.com.

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Liz Schwartz
Liz Schwartz

Liz is the creative lead and a partner at Pivot. Her nearly 20 years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.