Liz Schwartz, Author at Pivot Marketing Inc. - Page 3 of 3
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Author:Liz Schwartz

Can you identify when your brand is losing focus?

The warning signs that your brand is losing focus

Do you know the 7 warning signs that your brand is losing focus? You’re diversifying to try and bring in revenue. Your products are out of date. Your market share and/or your margins are slipping. You’ve got lots of different messages in the market. You’re always holding promotions or sales. Your investors are holding you...

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Do natural food brands lose trust when purchased by "Big Food"?

Do natural food brands lose trust when purchased by “Big Food”?

How much do consumer perceptions change when a small natural/organic food company is purchased by a conglomerate? As this trend continues across the consumer packaged goods world, NPR talked with many food company founders to understand their point of view. For shoppers who like their food natural, local and organic, though, these deals can be...

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Is it time for me to change my packaging?

When is it time to update your packaging?

“Deciding to change your packaging should never be taken lightly,” says Phil Duncan, P&G’s Global Design Officer. “There are typically numerous consumer and market dynamics that combine to signal the need to change your package. Consumer understanding and trends, a change in brand strategy, or significant shifts in the category or retail channels can all create...

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Tootsie Rolls - An Iconic Package makes an iconic brand

Creating iconic brands through packaging

Just a little food for thought today as we came across an NPR story about iconic brands that stand apart based on their packaging. It's worth a read if only to realize that differentiating your brand through your package is an opportunity for every consumer product company, large or small. Sometimes, packaging is so distinctive, it...

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Reframing calories into energy could have a real impact on food choices

Using context to shift consumer behavior in food labeling

For years food companies have been complying with the mandated NLEA information under the assumption that they help consumers make better food choices. Based on FDA labeling laws, industry initiatives and the Affordable Care Act we've seen calorie counts added to the sides of food packages, the front of packages, restaurant menus and even the...

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The economists from Freakonomics explore the hidden side of store brands.

Is there magic in your brand?

We're big fans of Freakonomics (and economists Stephen Dubner and Steven Levitt) here at Pivot. They recently featured a podcast (with an unintentionally misleading title "How to Save $1 Billion Without Even Trying") on the economic value of brands by exploring the hidden side of store brands and informed shoppers. "You could take two identical objects...

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