In-Home Consumer Immersion?
Posted on
November 30, 2016
How far would you go to understand your consumer? Would you go so far as to...
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Blog
What we’re thinking and how we think it
THAT #@%!$#! AGENCY! How to Avoid Disaster When Picking a Brand Parter
Posted on
August 15, 2016
Eighteen months. Less than two years. Five-hundred-and-some-odd days. That’s the average relationship between brand and advertising...
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Vermont’s GMO Labeling Law – How Does This Effect You?
Posted on
July 6, 2016
Did you know that if you are selling any food products in Vermont, you now need...
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Color forecasting 101
Posted on
May 25, 2016
The Washington Post ran a great interactive article a week ago on color forecasting, looking back...
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Target analyzes consumer perception on Freshness vs Price
Posted on
May 15, 2016
Which would you buy? A package of raspberries that had a sign saying "Arrived today $2.99" or...
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The evolving art of food photography
Posted on
April 5, 2016
It's no secret that the foods we see on grocery store shelves or in advertisements doesn't...
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Boaty McBoatface or: How We Should Learn to Stop Crowdsourcing Names
Posted on
March 26, 2016
The internet is having a collective giggle over Boaty McBoatface, the crowdsourced name that UK Natural Environment Research...
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Brand colors alter consumer perception
Posted on
December 9, 2015
Colors can make your company seem more ethical to consumers. A recent University of Oregan study...
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Putting Kid Consumers in Focus
Posted on
October 30, 2015
Serious Kudos to IKEA for their new batch of Soft Toys for Education...
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