Vermont’s GMO Labeling Law – How Does This Effect You?
Posted on
July 6, 2016
Did you know that if you are selling any food products in Vermont, you now need...
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What we’re thinking and how we think it
Color forecasting 101
Posted on
May 25, 2016
The Washington Post ran a great interactive article a week ago on color forecasting, looking back...
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The evolving art of food photography
Posted on
April 5, 2016
It's no secret that the foods we see on grocery store shelves or in advertisements doesn't...
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Brand colors alter consumer perception
Posted on
December 9, 2015
Colors can make your company seem more ethical to consumers. A recent University of Oregan study...
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How packaging can make food more flavorful
Posted on
October 28, 2015
A fascinating article came out in the New Yorker this week focused on the work of...
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The warning signs that your brand is losing focus
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October 24, 2015
Do you know the 7 warning signs that your brand is losing focus? You’re diversifying to...
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When is it time to update your packaging?
Posted on
September 28, 2015
“Deciding to change your packaging should never be taken lightly,” says Phil Duncan, P&G’s Global Design...
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Creating iconic brands through packaging
Posted on
March 18, 2015
Just a little food for thought today as we came across an NPR story about iconic...
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Using context to shift consumer behavior in food labeling
Posted on
October 20, 2014
For years food companies have been complying with the mandated NLEA information under the assumption that...
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Is there magic in your brand?
Posted on
October 10, 2014
We're big fans of Freakonomics (and economists Stephen Dubner and Steven Levitt) here at Pivot. They...
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