It’s increasingly trendy for companies to tout their “Brand Purpose”—but sometimes that declaration of virtue comes back to haunt them. Take, for example, fitness behemoth Peloton, which actively promotes its community culture, its focus on “love for its members” and its mission to empower members to be the best versions of themselves. Except, when a hacker...
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Are you a developer looking for some additional agency work? We, a small creative agency, are looking for a front end developer who can work with our creative team. We are a team of experienced designers and writers who want to work with a likeminded soul to bring the best of our clients to life...
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The past year has been one of significant change for consumer packaged good brands, restaurants, and the food business. While the total consumer packaged goods industry grew about 10.4% in 20201 not every food business saw positive effects of consumers eating more meals in the home. A recent report from Food Dive shows that publicly...
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The Food Marketing Institute is hosting a free webinar next week that may be beneficial for your brand. As more consumers are trying to "eat well" they can help you break down what that means and how it presents opportunities for grocery brands. You will learn: - What consumers mean by “eating well” - Consumer satisfaction with...
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Choosing a brand color is a big decision, and it should be. Color is the first thing a consumer/user sees when viewing your packaging on a shelf or brand on a website. And, the right tones can have a unique and profound impact on how they perceive your brand. Whenever we are working with a new...
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There's a good feature in Food Dive today called "You can take it with you: Packaging makes convenience food portable". Not only can unique packaging forms help your brand stand out on shelf, but consumers today are looking for convenience. Snack food packaging today absolutely must meet the consumer demand for functionality, transparency and portability....
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Is your sales velocity slower than you wanted? Is it a challenge to grow distribution? We firmly believe that the number one way to fix sluggish sales or sell-in to just one more new retailer is a heart-to-heart with consumers. We all make assumptions about what consumers want but how often do we really talk to them?...
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Eighteen months. Less than two years. Five-hundred-and-some-odd days. That’s the average relationship between brand and advertising agency. And it’s getting even shorter. So, why have relationships that previously spanned years—or decades—dwindled down so much? Here are the top questions to ask when scouting for brand partner resources so you don't ever have to say again, "THAT #@%!$#! AGENCY!": How...
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Did you know that if you are selling any food products in Vermont, you now need to add a label calling out that it contains GMO’s? Effective July 1, 2016 in Vermont all food containing genetically engineered ingredients need to be labeled on the packaging. They are allowing a 6 month grace period for companies to...
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It's no secret that the foods we see on grocery store shelves or in advertisements doesn't look like what you get from a box or in the drive thru. Food photography is an art, and it's evolving from the plastic/perfect world of 70's style to a more modern and yes, more REAL approach. The podcast...
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