Pivot Marketing Inc. | The evolving art of food photography
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The evolving art of food photography

The evolving art of food photography

It’s no secret that the foods we see on grocery store shelves or in advertisements doesn’t look like what you get from a box or in the drive thru. Food photography is an art, and it’s evolving from the plastic/perfect world of 70’s style to a more modern and yes, more REAL approach. The podcast 99% Invisible recently investigated the world of food styling to explain why and HOW professional food photography creates appetite appeal.

Download the MP3 above orĀ listen at 99% Invisible.

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Liz Schwartz
Liz Schwartz

Liz is the creative lead and a partner at Pivot. Her nearly 20 years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.