The shift in eating habits and how it can impact your marketing
Posted on
February 13, 2018
Nielsen has a new report out to help you understand today's food shoppers...
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Author:Liz Schwartz
Should you rethink your food packaging for ecommerce?
Posted on
February 13, 2018
Since the beginning of food packaging's history, shoppers would make their weekly trek to the local grocery store and walk up and down the aisles searching for everything on their list. Now, consumers have the option to bypass their local store and order directly online to get their groceries. According to Mintel, by 2025 online grocery...
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New survey shows packaging design attracts consumers at shelf
Posted on
January 8, 2018
"Consumers spend an average of 27 seconds making a decision in the grocery aisle. This means they are likely to do one of two things: zero in on a product that's familiar to them, or grab one that catches their eye. In either case, packaging can be key to a consumer's decision, and it can...
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Making convenience food portable through packaging
Posted on
November 16, 2017
There's a good feature in Food Dive today called "You can take it with you: Packaging makes convenience food portable". Not only can unique packaging forms help your brand stand out on shelf, but consumers today are looking for convenience. Snack food packaging today absolutely must meet the consumer demand for functionality, transparency and portability....
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Packaging of the World Feature
Posted on
November 6, 2017
We are honored to have our recent work on Pizza Chips for Hello Delicious Brands showcased on Packaging of the World. See their writeup...
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A Look at the New FDA Nutrition Facts Label
Posted on
January 31, 2017
Big changes are coming in the grocery store aisles, in particular to the Nutrition Facts label. The new label (image below) will need to be implemented by manufactures in July of 2018 with the exception of those with less then $10 million in annual food sales who have been given an additional year to comply. At...
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How listening to consumers turned around a failing ice cream business
Posted on
January 27, 2017
Is your sales velocity slower than you wanted? Is it a challenge to grow distribution? We firmly believe that the number one way to fix sluggish sales or sell-in to just one more new retailer is a heart-to-heart with consumers. We all make assumptions about what consumers want but how often do we really talk to them?...
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In-Home Consumer Immersion?
Posted on
November 30, 2016
How far would you go to understand your consumer? Would you go so far as to immerse yourself in their lives and home for a week? Italian agency Le Balene is doing just that...
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THAT #@%!$#! AGENCY! How to Avoid Disaster When Picking a Brand Parter
Posted on
August 15, 2016
Eighteen months. Less than two years. Five-hundred-and-some-odd days. That’s the average relationship between brand and advertising agency. And it’s getting even shorter. So, why have relationships that previously spanned years—or decades—dwindled down so much? Here are the top questions to ask when scouting for brand partner resources so you don't ever have to say again, "THAT #@%!$#! AGENCY!": How...
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Vermont’s GMO Labeling Law – How Does This Effect You?
Posted on
July 6, 2016
Did you know that if you are selling any food products in Vermont, you now need to add a label calling out that it contains GMO’s? Effective July 1, 2016 in Vermont all food containing genetically engineered ingredients need to be labeled on the packaging. They are allowing a 6 month grace period for companies to...
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