Brand Colors Alter Consumer Perception - Pivot Marketing Inc.
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Brand colors alter consumer perception

Brand color affects how consumers see your brand

Brand colors alter consumer perception

Posted on December 9, 2015
in Branding, Inspiration, Trends
by Liz Schwartz
1

Colors can make your company seem more ethical to consumers. A recent University of Oregan study by marketing professor Aparna Sundar studies how color define’s a brand and a consumer’s response. Colors, she says, may spark ethical considerations that companies need to consider when building their messaging.

Learn more from the University of Oregon or the Journal of Business Ethics.

Liz Schwartz

Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.