Consumer Perception on Freshness vs Price - Pivot Marketing Inc.
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Target analyzes consumer perception on Freshness vs Price

Target analyzes consumer perception on Freshness vs Price

Posted on May 15, 2016
in Consumer Focused
by Liz Schwartz
1

Which would you buy?

A package of raspberries that had a sign saying “Arrived today $2.99” or a package of raspberries that said “Arrived last week $2.49”?

NPR had a report this week on Marketplace about a test happening at Target to better understand which is more important to consumers… freshness or price. Listen now:

Liz Schwartz

Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.