When Sun-Maid® decided to launch its first-ever premium snack sub-brand, the company tapped us because of our ability to tackle such a huge—and visible—project scope for a legacy brand. Over the course of more than two years, which included target audience refinement, product sort discussions and other changes, we worked diligently through multiple deliverables, including: Subbrand...
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For 50 years, Uncle John's Pride sausage has been a popular Tampa-based premium brand in Florida and neighboring states. Made from real meat, spices and hickory smoke—no fillers added—Uncle John's is smoked low & slow, just like the real "Uncle" John made it in the 1970s. But the packaging and website also looked like they were...
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When our friends at Javo Beverage came to us about building the company a new foodservice website, we first asked for product samples, but then we got down to the business of creating an entirely new online identity. Because we love tasty beverages and Javo makes great ones. Something we enjoy about so many of our...
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Kwik IQ is a leader in cloud-based smart, secure digital device management, storage and charging. But old branding told an outdated story. So, the company turned to Pivot for a new look that demonstrates Kwik IQ's reasons to believe. First, we created a stronger tech brand that's undergirded with a solidly built typeface and makes...
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Sometimes a business outgrows it's branding and is need of a reset—a whole new brand name and visual identity. Maybe they've grown from a small business with a founder's name, maybe the name was always a placeholder while the proposition was tested, and sometimes the business was simply acquired and a new identity is needed...
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When our client needed help developing new food packaging and a brand to represent their idea we dug in. We developed initial branding and packaging for retail testing and then worked to refine the packaging to emphasize the ease of use for the consumer. This frozen food packaging featured a big window to allow the...
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Faultless Brands had a problem. While its Bon Ami powdered cleanser created a cleaning category more than 135 years ago as “America’s original powdered cleanser,” it was lost among a plethora of other cleansers that emerged in its wake over the years. Worse, its packaging and presence on shelf was overshadowed by other canned cleaners...
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When Kronos wanted to introduce their new global food offerings at the National Restaurant Association tradeshow, they turned to the Pivot team to help them design a one-of-a-kind streetscape to capture eyes and encourage trial of their new foods. Working with the structural team at Derse, we created a new kind of tradeshow design focused...
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Urban Farmer is not only a leading manufacturer of cauliflower and veggie-crust pizzas, they are also an innovator in plant-based foods. As a producer of some of America's most loved cauliflower-crust pizzas, they tapped into their expertise to create veggie blend breads with all the taste and texture of traditional flour. So our team at...
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As a leading co-manufacturer of pickles for America’s top pickle brands and restaurants, our client has decades of experience in pickling. They've produced some of America's favorite pickles and now are tapping into their three generations of expertise to create their own superior refrigerated pickles. So we started by digging into the company history, getting...
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