Many industries are struggling to fill open positions. As an institution catering to the learning and development of individuals with disabilities, our client Elim was no different. Elim had difficulty hiring paraprofessionals who would assist instructors in the classroom. There were a broad range of duties for these candidates, ranging from following lesson plans to...
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The little lungs of babies, toddlers and preschoolers need clean air—that’s because these developing lungs are more susceptible to allergens, bacteria and germs. Problem is, many daycare providers—and parents for that matter—don’t understand that indoor air can be cleaner and healthier, because they don’t know of options to actually scrub the air. So, we worked...
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Sometimes, complex communication issues require a different approach. That’s why we focused on providing our client Fellowes with a raft of dynamic and visually based infographics to explain the benefits of its air purifiers to intended audiences. Given that the topics covered were often filled with scientific explanations, we broke down lofty—and sometimes dense—concepts...
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Sometimes a business outgrows it's branding and is need of a reset—a whole new brand name and visual identity. Maybe they've grown from a small business with a founder's name, maybe the name was always a placeholder while the proposition was tested, and sometimes the business was simply acquired and a new identity is needed...
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So often selling in new products isn't just focused on the end consumer, but also the sales and retail partners every business needs to thrive. This is where a fun and vibrant sales promotion can come into play. Our client Fellowes Brands really dives in to support their partners in the office supply space with...
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When our client needed help developing new food packaging and a brand to represent their idea we dug in. We developed initial branding and packaging for retail testing and then worked to refine the packaging to emphasize the ease of use for the consumer. This frozen food packaging featured a big window to allow the...
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Our client Fellowes was at a crossroads. So we stepped in and developed a consumer sweepstakes to help. Over its century of providing goods to business, it had grown, assimilating companies and providers. Problem was, office supplies buyers only knew of Fellowes via a very narrow focus. That is to say, if the supply buyer bought...
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How do you keep your employees engaged and focused on quality in a production and manufacturing environment? You make it fun. That's exactly what we did with our client Designetics Inc. when we created the ON+ON Continuous Improvement employee program. We emphasized that quality control never ends with a fun and engaging program that took over...
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When our veggie crust frozen pizza client was extending their brand into new markets, they reached out to us to help them create a cost-effective way to introduce themselves to new consumers. During a pandemic, the normal path for a food brand—in-store sampling—was simply not an option. So how could we reach consumers who knew nothing about...
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Pizza is everywhere—it’s eaten for lunch, for dinner, as snacks and even as breakfast after some intrepid all-nighter types wake in the mid-morning. So how do you cut through all the clutter to get people to notice your pizza brand? Employ the 3Cs: Creativity, consistency and communications. That’s what we did for client Urban Farmer. They...
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