Taking a Consumer First Philosophy to Toys - Pivot Marketing Inc.
We love getting consumers involved in our work, so we take our hats off to IKEA this week for their new line of kid-designed soft toys.
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Putting Kid Consumers in Focus

Ikea practices our Consumer First philosophy

Putting Kid Consumers in Focus

Serious Kudos to IKEA for their new batch of Soft Toys for Education… not just because they’re pretty darn cool but because they came straight from the imaginations of kids. Recreated in fantastic detail by IKEA designers, the new crop of toys benefits UNICEF and Save the Children as part of their Soft Toys for Education campaign.

Check out more of these fabulous creations at Adweek.

Liz Schwartz

Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.