Madewell - A lesson in brand authenticity - Pivot Marketing Inc.
637
post-template-default,single,single-post,postid-637,single-format-standard,qode-core-1.0.3,ajax_fade,page_not_loaded,,capri child-child-ver-1.0.0,capri-ver-2.3, vertical_menu_with_scroll,smooth_scroll,grid_1200,blog_installed,wpb-js-composer js-comp-ver-5.6,vc_responsive

Madewell – A lesson in brand authenticity

The Madewell brand celebrates the origins it doesn't actually have.

Madewell – A lesson in brand authenticity

Posted on October 7, 2014
in Branding
by Liz Schwartz
0

Related Posts

Branding: Energy vs. Focus
Is there magic in your brand?
When is it time to update your packaging?
Packaging of the World Feature
Liz Schwartz
Liz Schwartz

Liz is the creative lead and a partner at Pivot. Her nearly 20 years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.