So often selling in new products isn't just focused on the end consumer, but also the sales and retail partners every business needs to thrive. This is where a fun and vibrant sales promotion can come into play. Our client Fellowes Brands really dives in to support their partners in the office supply space with...
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When our client needed help developing new food packaging and a brand to represent their idea we dug in. We developed initial branding and packaging for retail testing and then worked to refine the packaging to emphasize the ease of use for the consumer. This frozen food packaging featured a big window to allow the...
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Our client Fellowes was at a crossroads. So we stepped in and developed a consumer sweepstakes to help. Over its century of providing goods to business, it had grown, assimilating companies and providers. Problem was, office supplies buyers only knew of Fellowes via a very narrow focus. That is to say, if the supply buyer bought...
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How do you keep your employees engaged and focused on quality in a production and manufacturing environment? You make it fun. That's exactly what we did with our client Designetics Inc. when we created the ON+ON Continuous Improvement employee program. We emphasized that quality control never ends with a fun and engaging program that took over...
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When our veggie crust frozen pizza client was extending their brand into new markets, they reached out to us to help them create a cost-effective way to introduce themselves to new consumers. During a pandemic, the normal path for a food brand—in-store sampling—was simply not an option. So how could we reach consumers who knew nothing about...
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Pizza is everywhere—it’s eaten for lunch, for dinner, as snacks and even as breakfast after some intrepid all-nighter types wake in the mid-morning. So how do you cut through all the clutter to get people to notice your pizza brand? Employ the 3Cs: Creativity, consistency and communications. That’s what we did for client Urban Farmer. They...
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Faultless Brands had a problem. While its Bon Ami powdered cleanser created a cleaning category more than 135 years ago as “America’s original powdered cleanser,” it was lost among a plethora of other cleansers that emerged in its wake over the years. Worse, its packaging and presence on shelf was overshadowed by other canned cleaners...
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Sometimes, it’s difficult to inform employees of productivity initiatives. It’s not that the staffers are inattentive, it’s just the business of the day—what with deadlines, meetings and ad hoc get togethers—means focus is often elsewhere. So, when our client Fellowes needed to convey productivity tips to various companies’ employees as part of a larger workplace...
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When Kronos wanted to introduce their new global food offerings at the National Restaurant Association tradeshow, they turned to the Pivot team to help them design a one-of-a-kind streetscape to capture eyes and encourage trial of their new foods. Working with the structural team at Derse, we created a new kind of tradeshow design focused...
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Urban Farmer is not only a leading manufacturer of cauliflower and veggie-crust pizzas, they are also an innovator in plant-based foods. As a producer of some of America's most loved cauliflower-crust pizzas, they tapped into their expertise to create veggie blend breads with all the taste and texture of traditional flour. So our team at...
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