Should you rethink your food packaging for ecommerce? - Pivot Marketing, Inc.
By 2025, online grocery shopping will take 20% of the market. Food packaging needs to consider a few important items to make sure their packaging still stands out whether in retail or through ecommerce.
food packaging, ecommerce
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Should you rethink your food packaging for ecommerce?

Should you rethink your food packaging for ecommerce?

Posted on February 13, 2018
in Consumer Focused, Packaging, Trends
by Liz Schwartz
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Since the beginning of food packaging’s history, shoppers would make their weekly trek to the local grocery store and walk up and down the aisles searching for everything on their list.

 

Now, consumers have the option to bypass their local store and order directly online to get their groceries. According to Mintel, by 2025 online grocery shopping will capture 20% of the market.

 

Is your food packaging ready for this? There are a couple of key considerations when thinking about how your packaging will work in the e-commerce world:

 

  1. Does your packaging withstand being shipped with keeping your product intact? Consumer don’t want crushed chips, smashed bread, or bruised fruit coming to their front door.
  2. Is your packaging environmentally friendly?
  3. Does your package design perform well when it’s reduced to a thumbnail on screen? Having a consumer shop your package from a foot or two away on the store shelf is quite different than small thumbnails on a phone or laptop. Your packaging should be optimized to work well in this small space

 

Read more on how to make sure your packaging can excel in both retail and e-commerce environments at FoodDive.com

 

Liz Schwartz

Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.