Consumer First Archives - Pivot Marketing Inc.
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Consumer First

A Look at the New FDA Nutrition Facts Label

Big changes are coming in the grocery store aisles, in particular to the Nutrition Facts label. The new label (image below) will need to be implemented by manufactures in July of 2018 with the exception of those with less then $10 million in annual food sales who have been given an additional year to comply.   At...

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How listening to consumers turned around a failing ice cream business

How listening to consumers turned around a failing ice cream business

Is your sales velocity slower than you wanted? Is it a challenge to grow distribution? We firmly believe that the number one way to fix sluggish sales or sell-in to just one more new retailer is a heart-to-heart with consumers. We all make assumptions about what consumers want but how often do we really talk to them?...

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In-Home Consumer Immersion?

How far would you go to understand your consumer? Would you go so far as to immerse yourself in their lives and home for a week? Italian agency Le Balene is doing just that...

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Target analyzes consumer perception on Freshness vs Price

Which would you buy? A package of raspberries that had a sign saying "Arrived today $2.99" or a package of raspberries that said "Arrived last week $2.49"? NPR had a report this week on Marketplace about a test happening at Target to better understand which is more important to consumers...

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UK Natural Environment Research Council (NERC) recently crowdsourced a name for their new boat, with horrible results.

Boaty McBoatface or: How We Should Learn to Stop Crowdsourcing Names

The internet is having a collective giggle over Boaty McBoatface, the crowdsourced name that UK Natural Environment Research Council (NERC) recently ended up with in their #NameOurShip contest. Here at Pivot we are proud practitioners of a Consumer First philosophy, but there's a Giant ship-sized difference between getting consumer input and handing over creative and strategic control. Consumer perspectives should be...

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