In-Home Consumer Immersion? - Pivot Forward
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In-Home Consumer Immersion?

In-Home Consumer Immersion?

Posted on November 30, 2016
in Consumer Focused
by Liz Schwartz
0

How far would you go to understand your consumer? Would you go so far as to immerse yourself in their lives and home for a week? Italian agency Le Balene is doing just that… spending a week with Michela, an Italian housewife and live streaming their experiences on Facebook. You can follow their experience on Facebook or take a peek at the video below.

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Liz Schwartz

Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.